Less plastic through good software

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That and more in the latest podcast episode.

We often ask ourselves how we can actively do something against climate change and for environmental protection. One way that has developed over the last year is to support software projects that explicitly address the challenge of developing strategies for a more sustainable business future. Our partners are Systemiq and The Recycling Partnership, which have made it their mission to support companies to act more sustainably and responsibly and to manage resources.

Among others, companies like Walmart and Johnson & Johnson work with Systemiq and The Recycling Partnership to develop sustainable strategies.

But what do we have to do with it now?

You might think - UX design, software development, and any digital tools have nothing to do with sustainability. Oh, yes, they do! We see very clearly and so do our partners: research, scientific research, and insights alone are not very effective. What really helps is the right software that puts the research into context and makes recommendations for action. For example, a company wants to make the packaging for skin cream more sustainable. Now the decision-makers are faced with the choice of switching to a different type of packaging or investing in recycling. Both seem like valid actions at first glance. Now the company cannot evaluate thousands of pages of research to find out which makes more sense, also from a financial and business point of view. Entering the relevant parameters into a software tool and modeling what makes the most sense is what really brings benefits!

Developing sustainable strategies - with the right software

Such software tools model complex processes gather an extremely large amount of data. At the same time, however, they should present the results as simple, user-friendly, and comprehensible as possible. A UX design process, a lot of user research, and prototyping are indispensable. So - if you want to learn more about the specific project and how to turn complex research into a useful software tool - listen to the current podcast episode!

Published by Lisa on 2021-08-24

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