Make or Buy?

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What is Make and what is Buy?

Make = develop something yourself or in cooperation with a service provider Buy = buy or lease an existing software, including small adjustments of course.

Do it yourself or buy it? This question is very often asked by entrepreneurs or project managers at the beginning of digital projects. And of course - we often have to make the decision as well. For example, when it came to planning capacities in our own agency. Use a third-party tool or develop something in-house?

There are a few points to consider when deciding whether to build and develop something new or to use an existing product. We are aware that there is a lot of content and make or buy analyses, but we want to highlight the essential ones.

The possibilities

In addition to the classic Make or Buy, there are also hybrid forms such as the use of existing OpenSource systems. Here, not everything has to be developed from scratch, but quite a bit! Many Buy solutions are also simply hybrid forms, because mostly the last 10% must be adapted to individual circumstances! So if it's a tool that I really don't want to customize much at all, we would go for the Buy variant.

Example accounting. In this case, many processes, such as taxes and invoicing, are quite similar from company to company, and it would probably only be worthwhile in exceptional cases to build a completely new tool. A buy decision includes not only license costs, but also possibly a change or adaptation of the own way of working or the own product to the tool. This should not be disregarded!

That was now the case, if it concerns software which is used directly in the own enterprise. Often there is the case: one would like to offer a product to other companies or also Endverbrauchenrn, it is missing however a certain subfunction, like the authentication. Also in such cases it is worthwhile to consider the Buy, because there are simply already good solutions gitb.

It should also be considered that at some point the software does not fit me as a company or as a team. In that case it should be possible to switch and take your data with you. Please keep this in mind whenever you make a buy decision! Possibilities would be an API pull or an export. A Buy decision can also help to be clear about your own needs and requirements. More about the advantages of Make/Buy now in the podcast!

Published by Lisa Gorelik on 2021-02-05

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